Editing

source/knowledgebase/concepts/embassy-os.rst

@@ -1,6 +1,15 @@
 .. _embassy-os:
 
-*********
+=========
 EmbassyOS
-*********
+=========
 
+.. _product-key:
+
+EmbassyOS Product Key
+---------------------
+Whether you purchase a device, download an image, or build yourself from source, every copy of EmbassyOS has it's own unique Product Key, which is generated with the creation of each EOS image.
+
+If you purchase a device from us, this is printed on the bottom of your Embassy.  If you purchase a download, we provide you the key.  If you build from source, the key is created during the build.
+
+The first and foremost use of the Product Key is to encrypt data that is sent to Embassy at :ref:`Initial Setup<initial-setup>`.  There are several other usecases.  Start9 keeps an anonymous database of all Product Keys that have been purchased by us (ZERO additional data is associated) so that we can verify someone is a "paid user."  Currently this is just to allow someone to get a new copy of the EOS image if they have a problem, but in future we intend to give added bonuses to customers who have chosen to pay us for a copy of the software.  

source/knowledgebase/concepts/start9.rst

@@ -6,6 +6,8 @@ Start9 Labs
 
 Start9 Labs is a small, but rapidly growing team of passionate builders.  We are based in Denver, Colorado, but have team members around the world.
 
+.. _start9-origin:
+
 "The Origin of “Start9”
 =======================