diff --git a/source/getting-started/diy.rst b/source/getting-started/diy.rst
index 8c9de90..fd9a0c5 100644
--- a/source/getting-started/diy.rst
+++ b/source/getting-started/diy.rst
@@ -15,12 +15,14 @@ By popular demand, we are pleased to present this "Do it Yourself" (DIY) guide f
 Motivation
 ==========
 
-There are three reasons you might prefer to build your own Embassy instead of purchasing one from us.
+There are four reasons you might prefer to build your own Embassy instead of purchasing one from us.
 
 #. You already have a Raspberry Pi and would like to re-purpose it
 
 #. You live outside the United States and want to save on shipping/duties fees
 
+#. You prefer not to divulge your physical shipping address
+
 #. You just like building things.
 
 Hardware